In today's society, it is hard to pick a favourite design as there have such an increasing number of amazing design continuously appear in our life and attract us directly. However, one of them is Heaven Gaia founded by the famous designer Ying Xiong in 2013. This is a brand that inherits Chinese aesthetics and the refined technique of traditional costumes. The materials of each piece presented to people were carefully selected and these details reflect Chinese know-how accordingly.
Based on traditional Chinese costumes and contemporary art, Heaven Gaia devotes itself to inheriting Chinese wisdom aesthetics and exquisite costume techniques and always insists on transforming original spirit into unique costume aesthetic culture. Heaven Gaia integrates the natural path into philosophical wisdom, the beauty of life and spiritual wisdom into the delicate concept of modern design fusion, and realises the perfect combination of traditional art and western technique of expression, which is both restrained and fashionable.
During the design process, she chose a more simple but elegant and composed colour, to emphasise artistic conception and specific meaningful atmospheres, rather than using excessive brightness and saturation colours.
Her work breaks boundaries and stereotypes to the people in society by showing more traditional Chinese culture and backgrounds that help everyone to understand this country better.
#DES100 inspiration